Press Release
Rolf Benz at the 2019 Milan Furniture Fair: New Authentic Look for the International Market

9th April 2019 / Milan / Nagold. Well-established German company Rolf Benz is showcasing its new emotional brand identity to the world market at the Milan Furniture Fair. A composition of clarity and brightness, an elegant design vocabulary and real materials in every detail. Rolf Benz is also presenting a bedding collection for the first time. The design team from the Black Forest is thus becoming a comprehensive provider of “Made in Germany” furniture in the premium segment.

Entirely in line with its extended brand identity, Rolf Benz is showcasing furnishing worlds and atmospheres that flow into each other in Milan. The new interior design of the trade fair stand is exemplary for international brand stores. It is subtly structured by means of decorative, graphical elements and translucent grid walls.

Rolf Benz shows which colours and forms are currently inspiring us – and how they can be staged in line with individual requirements. Precious materials such as light oak, natural stone and coloured glass belong just as much to the look and feel as clear graphical lines and oval forms. The latest colour combinations include subtle shades of grey and pastel tones in rosé, rusty orange and blue.

Rolf Benz has its finger on the pulse especially when it comes to the latest philosophies on how we live. People who appreciate Rolf Benz furnishings live life intensively. At home, they want to have more than a conventional arrangement of furniture – they want an entirely personal atmosphere and personalised concept.

My Life and Me: Personal Concepts for the 2020s

Rolf Benz ADDIT, designed by Tina Bunyaprasit and Werner Aisslinger meets these needs precisely and rewrites the sofa story. The innovative sofa landscape is a place for using media and meeting up with family, a home office, a play and conversation area and a cabinet of curiosities all at the same time. What’s so special is that with all this flexibility, Rolf Benz ADDIT still exudes a sense of homeliness and elegance. The range also comprises coffee tables and rugs.

The newly-launched Rolf Benz SLEEPING collection was created in response to the needs of contemporary individuals to structure their life in a flexible and elegant way. With the Rolf Benz SONO bed from Beck Design, Rolf Benz is reflecting the current desire for exquisite craftsmanship. Elaborate stitching details make Rolf Benz SONO a real piece of statement furniture.

The well-designed Rolf Benz TONDO bed from Labsdesign with its softly-rounded headboard is an extension of the award-winning sofa with the same name. Together with a bench seat and bedside table, entire scenarios can be designed that bring living and sleeping together.

With the exclusive Rolf Benz 986 dining table, the company is also presenting a treasure for the luxury segment in Asia. Designer This Weber has created an exciting mix of Eastern and Western dining cultures in the natural stone table. The perfectly geometric object will be admired the world over.

Rolf Benz the Company

Since it was founded in 1964, Rolf Benz the company has been picking up on cultural and social developments and designing furniture to match them. Rolf Benz presented the first sofa system for optimum television viewing in its foundation year. To date, Germany’s best-known sofa brand with end customers in over 50 countries still stands for visionary design, devotion to style, uncompromising seating comfort and quality that is made in Germany. Rolf Benz design has already won several awards. Today, Rolf Benz AG has around 430 employees and manufactures its upholstered furniture itself very close to the company headquarters in Nagold. The frames are manufactured in-house in Pfalzgrafenweiler. Storage, cutting, stitching, pre-upholstery and upholstery are all based in Mötzingen. Today, only very few upholstered furniture brands are able to demonstrate such continuous in-house production. The company has belonged to Jason Furniture (Hangzhou City, China) since 2018. Rolf Benz is managed as an internationally renowned German lifestyle brand with production operations in the Black Forest.

More information:
Press Office Rolf Benz Germany / international
Rolf Benz AG & Co KG
Haiterbacher Straße 104
D-72202 Nagold

Herr Jens Kittel
Fon: +49 (0) 7452 – 601 379
Fax: +49 (0) 7452 – 601 378

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